Broker Nick Sadek of NRS Luxury Estates, renowned locally for selling Eddie Murphy’s mansion in Granite Bay, is on a roll. Despite a down market, he is selling multi-million dollar luxury homes and currently has over $40,000,000 in listing inventory.
NRS Luxury Estates is a premier boutique and specialty real estate firm catering to the demands of the luxury estates marketplace. Much of their business stems from their ability to package creative deals that bene?t both buyer and seller. “Sincerity and honesty go a long way,”said Sadek. He also fosters solid relationships with clients by making a point of always answering his phone, qualifying clients up front, and being ready to preview properties when asked.
These are lessons learned from his start in real estate 20 years ago. Nick came to Sacramento in 1979, first starting with Great Western Real Estate in Carmichael in 1988, and later branching out on his own. His business success is mirrored in his personal life with a marriage of 11 years to his wife, Dina, also a licensed real estate agent, and two children, 5-year-old Adam and 10-year-old Danya.
Years of experience has enabled nick to refine his approach to working with high-end clients in the luxury real estate market. He comes up with targeted marketing ideas specifically tailored to the upscale demographic he serves, “Luxury homes have very special and unique characteristics, and require a finely targeting marketing campaign to reach the right buyers” noted Nick, “this is why I have been so happy partnering with Luxury Home Magazine, they understand my clients, and reach the people who can afford to buy their listings.”
Nick never charges his clients for any of his marketing ideas, more important to him is working freely and synergistically with just the right kind of client. “I like to inverview my clients,” he notes. “I don’t take just anyone. I want someone who will work with me – someone willing to be understanding and flexible, especially in a down market.”
Pointing to the artifically inflated market of recent years, Nick observes that new home builders have put much pressure on the resale market. “That is why the price range from $500,000 to $900,000 is so affected.” These market dynamics, however, do not impact the multi-million-dollar home market in the same way. Recalling one $3.5 million home he sold before it was built. “People in that price range aren’t affected by the economy,” he notes. This is why, even in this down-turned market, he looks forward to moving the luxury properties that are his specialty. “My business this year is better than in years back,” says Nick. “When the market is like this, it’s an even playing field for both the buyer and seller.”